Giving Should Feel Good
SMILE transforms gifts and celebrations into opportunities to support meaningful causes across Israel
Positive Philanthropy
At SMILE, we believe that giving is one of the greatest sources of human happiness.
That’s why we created a new approach to philanthropy — one that is rooted in joy, gratitude and connection.
A gift, a birthday, a wedding, a greeting card or a family celebration can all become opportunities to support causes we care about.
We call this Positive Philanthropy: making generosity part of life’s most meaningful moments.
"Every year, we spend hours looking for the perfect gift. What if the perfect gift was simply the opportunity to do good?"
Co-Founder
How SMILE Works
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Create real impact through trusted social projects
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Turn a gift or celebration into an act of generosity
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Choose a cause that matters to you
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+1,000
people celebrating with impact
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+50
Partner organizations
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+10M₪
Raised for social causes
More Than a Donation
At SMILE, giving is not only about transferring money from one person to another.
It is about creating connections between people, causes and moments that matter.
By transforming gifts and celebrations into opportunities for generosity, we create a more personal, memorable and meaningful way to support social impact.
For individuals, this means celebrating with purpose.
For nonprofits, it means reaching new donors through moments that traditional fundraising rarely touches.
"The moments we celebrate say a lot about who we are. When we support a cause that matters to us, a celebration becomes something even more meaningful."
Co-Founder
What We Stand For
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Giving should feel good
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Generosity should be part of everyday life
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Every contribution should create meaningful impact
"Because the most meaningful moments leave something behind."